Our Vision

To become the choice agency in terms of competence, responsiveness, trust and ability to glean consumer insights that add value to clients marketing operations

Our Mission

To be a strategic partner with our clients by being their most trusted, reliable ally in the provision of quality and action-oriented marketing information

Our Activities

Covers all the elements of research process including:

• design
• fieldwork
• analysis
• interpretation and presentation

ad-hoc and continuous research using qualitative and quantitative techniques as data generation tools

Our Proprietary Products

Market Monitor: Market and competitive Analysis, Customer Satisfaction, Brand Health, CSR, etc.

Media Tracker: Ad/Promo/Events, Measures Performance Against Objectives. Detects Shortfalls and Recommends Appropriate Strategy

Value Bus: Omni- Bus: January, March, May, July, September, November …each wave takes 4 weeks to complete

Our Field/Zonal Offices

Our Strength

Driven by the power of 4Ps’

PEOPLE:
• Right education.
• Adequate on-the-job experience

PARTNERSHIP:
• Relationship that guides marketing efforts
• Building & savouring the success together

PASSION:
Bond that strives on: trust, reliability, and empathy

PROFESSIONALISM:
• Right attitude
• ICC/ESOMAR ethics/code of conduct

Core Competence

• Professional in adhoc research
• Excellent survey designs
• Dependable research data
• Intuitive Analysis
• Precise Interpretation
• Innovative packaging/presentation style

Advantages/gains of partnering with us

• Quality delivery at a reasonably cost effective manner
• Good speed i.e. timely delivery on projects
• Experience hands on technical issues
• Constant exposures to IT World/special software (s)
• Responsive agency – never associated with delays: meetings, presentation, etc.

Facilities/Resources

• Tested professionals/executives
• State-of-the-art technology: software and hardware
• Precise/right instruments
• Quality conscious field staff across the length and breath of Nigeria (about 200 across the 36 states including FCT Abuja).