Our Capability

Our skill lies in ability to execute and analyze large scale studies for crucial insight into clients market. Some of the executed projects include:


• Usage, habits & attitudes of Nigerians towards Telecom services involving qualitative inquiry in 4 locations and quantitative in 10 cities

• Customer satisfaction study: qualitative in 5 locations and continuous quantitative interviews among 2,400 respondents for a service provider company

• Communication user analysis of 10,000 institutions in Nigeria (ad-hoc)

• Cyndicated bi-monthly continuous study among 4,000 randomly selected individuals in 54 centres across Nigeria

• National consumer attitudinal survey: qualitative in 5 locations and quantitative interviews among 3,400 consumers of FMCG

Our capability also include a large array of field staff (about 200 across the 36 states of the federation including Abuja).