Includes highly experienced and renowned market research specialists of solid academic and professional pedigree with wide local and international exposures across several African countries and Europe.
Key staff are top professionals
within the industry. They belong (as full members) to top global and professional bodies including:
- American Market Association (AMA)
- The Market Research Society of England (MRS)
- European Society for Opinion
and Market Research (ESOMAR) - The Institute of Statistician, UK.
- Pan African Media Research Association (PAMRO)
- Nigerian Market Research Association (NiMRA)
Supported by several other permanent professional
staff at various levels of responsibilities.
Also dependent on a number of temporary/semi permanent field staff including a collection of independent data collection agencies.